11 Process Tips: Day 8

8. Share details.

The more information you can provide, the better your brand solution results will be. Gather as much information as you can. Reference materials, contact names, previous/current marketing materials, what you believe works (or does not work), what you envision for your company; goals, objectives, “wish lists”, “absolutely nots”, “heck yeahs”, “if-only-we-coulds”, “we-want-more-ofs”—we'll do the rest.

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